FOUNDER'S STORY

Hello from the founder of Allure by Riddhi,

Hi everyone, this is Riddhi Shah, an investment banker turned founder of Allure by Riddhi a 925 Sterling Silver Jewelry store.

From childhood I always wanted to be an entrepreneur as I grew up looking at my dad handling business. However, after graduation to meet our ends I entered into the corporate world and worked for 7 years in different organizations. But, somewhere deep inside my heart there was still an urge of becoming an entrepreneur. Tried hard for a year to figure out what business to start, didn't succeed. After deep introspection I decided to start something that I & every woman loves i.e. Jewelry. So after looking at all the finances I became ready to take leap of faith by starting my own Jewelry brand. Why Silver Jewelry? I love wearing different types of jewelry, however due to my very sensitive skin I cannot wear anything apart from Silver & Gold. Gold jewelry is something we can buy from every corner, whereas there are very less sources of Silver Jewelry. Hence, Silver Jewelry. 

So here I am seeking support of all the beautiful women out there to make my childhood dream come true.

Thank You! Lots of Love!